Such a funky store down Carnaby Street,I love that the Male and Female shops are seperated, and how those blue neon signs are lit up on the front, reminds me of a sign you'd find on a sex shop or strip club in the more seedy streets of soho. Diesel have an edge to them, and i feel the clothes appeal to a very wide audience. The designs are safe, yet not too safe. They have an edge. I think this makes them very intelligent.
I adore the window display - 'A collaboration by London College Fashion graduate Holly Somers and StudioXAG inspired by Diesel FW10 collection 'Craft Rebel'
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